The change in status of our waterways will lead to a change of name and identity. It's inevitable.
The name British Waterways probably won't stay. It engenders too much dislike in other areas, particularly the Environment Agency waters such as the Thames. But it's unlikely they'll adopt one of those stupid modern pretentious names like "Aquantis' or somesuch.
No, we'll probably see a simple twizzling of familiar existing words, a sort of linguistic three-card-trick. They'll probably mix up variations of existing words, such as 'trust', 'charity' or 'navigations'.
I suspect it'll end up as Waterways Britain. But I rather fancy something with 'Kingdom' in the title. Call me girly, but I love the way the word 'Kingdom' suggests there's a pretty princess in the background. And of course there are plenty frogs around the waterways for her to kiss.
But the name doesn't matter much. What probably matters more is the manifestations of that name, and nowhere more than in the signs you see plastered up around the system. (Or 'signage', but I'll stick with 'signs'.)
When BW last changed their signs, in the 1980s, they commissioned a complete redesign of corporate identity - not just logo but all aspects - typeface, language-independent symbols etc.
I understand it was done by the Pentagram design group, and really it's a superb piece of work - classy, clean and coherent. The black and white theme is clever - it reduces the need for painstaking colour matching and makes it all much easier to print or copy.

There are only a couple of off-notes in the BW symbol set. The biggest mistake is in the mooring bollard symbol, which shows the rope pointing downwards, something that they must have got from large ship docks. Most mooring ropes go UP from bollard or ring to the boat.
The other (minor) confusion is the mix-up between the sanitary station 'slop-out' bucket, and the rubbish bin - too similar. Whoever designed the symbols wasn't an inland boater.
But really, I think the best design of all is the BW logo. It's is a work of inspiration. The bulrush is marvellously evocative of bucolic peace and the humpback bridge symbolises perfectly the history of the narrow canals and BW's responsibility to maintain historic structures.
As with any ideal ideogram, as soon as you try to reproduce it in real life, you fail. It looks mangy and unexciting. Here's my attempt outside Mercia Marina last May:

You will probably be able to do better.
(See also my post of exactly a year ago, BW's ideogram set, which says much the same as this post, but comes at it from a different angle.)
Actually, never mind the online survey BW carried out last month to test new names. Far better would be a photo competition to create a new image that summed up the waterways for a new generation of canal and river users. This scene would then be turned into a simple, emblematic diagram.
In my mind it would have a lot of characteristic waterways features at once - a bridge, a boat, a cyclist, a dog walker and (of course) a hurdle course of anglers with roach poles.
Oh, and GONGOOZERS ON THE BRIDGE. Very important.
Here's a couple of starter ideas. Nothing like what I mentioned, but it's food for thought.


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