Hotline to report dumped trolleys – BBC News
British Waterways this week managed to pump up the media on the problem of supermarket trolleys in the canals. Press release:
British Waterways is today calling to account many of the UK’s biggest retailers after figures show that it wastes £150,000 of public money every year recovering thousands of abandoned shopping trolleys from the nation’s 2,200 mile network of canals and rivers.
Stacked one on top of the other, the c. 3,000 trolleys British Waterways retrieves each year would reach more than ten times the height of Canary Wharf.
Supermarket trolleys are never stacked one on top of the other. Why would you do that? That's as stupid as throwing them in the canal in the first place! The pile would fall over after the fourth or fifth.
No, trolleys are wheeled up to nest inside one another, laterally, and on average take up a foot-length each – plus one single trolley-length.
So a better analogy would be IF BW Chairman Robin Evans were to say:
"Imagine the world's biggest Tesco in central Birmingham, stretching canalside from The Mailbox, via Gas Street Basin and Old Turn to St Vincent Street Bridge, near the exit from Sherborne Wharf. [i.e. about 3,000 feet]
"Imagine all the trolleys lined up outside, alongside the canal, nested one inside another - three thousand of the blighters - all glistening in the streetlights. [see map, purple line]
"And imagine three hundred of Birmingham's finest specimens of manhood ejected from the clubs and bars in Broad Street after midnight.
"Now, watch them PUSH those trolleys into the Birmingham canal – ALL AT ONCE. The city would resound with one massive splash.
"I don't know what effect they have on the army, but by God, yobs on the to frighten me!"
That's what I'd say if I was Robin Evans.
BW's press release continues:
A new Trolley Hotline (01923 201120) going live today will allow members of the public to report sightings of abandoned trolleys in British Waterways’ canals and rivers. This information will be used to help recover trolleys, to map hotspot areas and to identify a league table of the nation’s least and most environmentally responsible retailers.
Later in 2009, a ‘Golden Trolley Award’ will be presented to the retailer showing best environmental management of its trolleys, while an ‘Off Your Trolley Award’ will be presented to the least environmentally responsible retailer.
(Google News has many other reports. The Today programme on Tuesday ran a 5 minute interview with a lady from the British Retail Consortium, who asked why no one was protesting about the vandals who caused the problem in the first place. The Guardian offers 10 uses for a dead trolley.)
However, BW's story is more hot air than hot line.
The so-called 'Trolley Hotline' is actually the standard BW customer relations number. Ring it, and you are first presented with a long, sloooow:
"Welcome to British Waterways. [pause] If your call is about boat licensing, press 1", etc.
And then you finally speak to a receptionist - who asks you what you are calling about!
That's unless you call out of office hours (the time when you are most likely to see yobs throwing a trolley in the canal), when you'll be greeted with:
"Thank you for calling British Waterways. We are sorry, but our office is currently closed."
Look, guys, that is NOT a hotline! A hotline is something that answers quickly and directly – including out of office hours - and has a human on the end who can immediately discuss the issue.
The correct term is not 'a hotline', but a publicity stunt that's gone off half-cocked. The media swallowed the story, well done, but clearly none of them tried phoning the number they published. I did, and it's rubbish.
SEE ALSO:
All the posts I've done about trolleys in the canals.
Supercart ("Changing the world one trolley at a time'"). If only the people behind the UK-designed Supercart would reply to me, I might well be able to tell you more about it. But they hide their light under a trolley and it's impossible to phone them. Surely a floating plastic supermarket trolley would be an improvement? [Update: I found Supercart's phone number here.]
Trolleys in canal protect rare weed.
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