Media Guardian today ran a story that caught my eye because of a single word in the headline that I thought was a cheap pun on canal boaters... ('barged in' - ugh) but, mercy!, it wasn't a pun. It was interesting, though:
How big business barged in on the bloggers:
Companies once saw them as a nuisance. Now they are trying to get the bloggers onside, realising that they can reach consumers better than any PR company ever could.
Still, it reminds me that waterways businesses, too, could benefit from trying this mode of communication.
But not just businesses. For example, a canal restoration society could multiply its local interest. But you'd need someone who not only had an earnest passion about digging out dirty fields and excavating buried locks, but also about telling people about it. Last year I offered a year's free subscription to Typepad to any voluntary canal society, complete with free tutorial, but I got no takers.
Hmm, I suspect I'm trouncing my own argument here. If blogs really were influential, why didn't anyone take me up on my offer?
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