Do you know what Midland Chandlers and Anderton Marina have in common?
They are both prominent waterways businesses, yes. But if you run a search for them in Google, you'll find old but unflattering posts from Granny Buttons around No. 4 in both sets of search results. (When my posts were new, they were for a while even higher. For a month last year I was No.1 in Google worldwide for 'Anderton Marina', giving me much schadenfreude.)
My point is, how can an opinionated minor squit like myself, with only one brief inconsequential thought daily, get such unwarranted attention against such important businesses in the search engines?
The answer lies in blogging. I still hate the word, though I don't know a better one. But if you want a brief guide as to why a waterways business should be doing this themselves, I recommend reading The rise of business blogging by Steve Rubel. This (inevitably) has an American focus, and perhaps discouragingly a computer-industry focus, but bear with it.
With the appearance of columns (is that a better word?) from small British businesses such as tailor Tom Mahon ('English Cut') and Butler Sheet Metal ('Tinbasher') that I mentioned last week, a few good examples are finally being set.
And even set aside the businesses, I wish the vocal waterways personalities would start doing the same. They won't pay the mite that Waterways World can afford, if you need mites to live, that is. And after all, you can always publish your thoughts to the blog the month after you post them on dead trees.